The key for this page netherlands whatsapp number data
was to promote the idea of earning money in your sleep. We highlighted the three simple steps involved (rebrand, resell, and then profit) and included an online signup form allowing those interested to sign up and start using the app on the spot.
If they clicked “You betcha,” they’d be shown the page below that highlights how easy it is to resell with Campaign Monitor.
If they clicked “Nope,” the landing page behind the modal would fade out with a message explaining that “It’s not you. It’s us.” We then linked to several other ESPs that they might consider checking out that are built for a less targeted audience.
This banner ad (and accompanying landing page) likely performed best because it follows some rules that still hold true today:
- It identified a niche target market.
- It didn’t ask for the purchase right away. This was the user’s first interaction with the brand, and rather than pressure them into a purchase, it invited them to learn more.
What we’d do differently now
Were we to run this measurable and sustainable results
banner ad experiment again, we would take into account today’s trends:
Video has been on the rise in digital marketing and advertising for a while, and the trend is only increasing. Hubspot found that 91% of marketers say that the pandemic has made video even more important for brands and 96% of consumers report watching more videos in 2020.
When it comes to banner ads, marketers seem to be piggybacking on the video trend there, too. A 2020 report found that video ad spending is on the rise in banner advertising.
Cross-targeting means promoting your ad on all different devices (mobile devices, computers, and tablets) instead of focusing on one type. Though cross-targeting requires you to create different versions of your ads, it’s usually worth it.
Pay attention (and vary) to the size of our ads
A SEMrush study in 2019 thailand lists
found that consumers are not device-loyal in their browsing habits. So, it’s important to make sure you reach as many people as possible by cross-targeting banner ads. Ad creative is important, but so is ad size, and that’s something we didn’t consider in our test.
Google keeps an up-to-date report on the highest performing sizes of banner ads across the web:
- Medium rectangle (300 x 250)
- Large rectangle (336 x 280)
- Leaderboard (728 x 90)
- Half page (300 x 600)
- Large mobile banner (320 x 100)