article. You see, when we talk about the combination hong kong telegram data of AI and SEO, we can come up with two approaches:
- How AI helps with SEO
- What can we do on our website to make our brand/company/business appear in the responses offered to potential customers? Artificial Intelligences such as ChatGPT, Gemini, DeepSeek, Copilot…
My article will focus on the second option: how can I get my brand to appear in those results? Is this possible? Let me explain with an example:
Let’s go back two years. A person needs to find an inheritance expert in their city. They’d go to Google and search for “inheritance lawyer in [their city]” and a series of firms would appear. The higher the number of firms that appeared,. This is still the case and works in most cases. But now there’s another way. That person can now go to an AI—if it doesn’t already operate by default in their own browser—and ask ChatGPT, Gemini, etc., the question.
So what now? Can I appear in those results? How can I make myself visible to those AIs? That’s what we’re going to talk about here.
Contents in this post
SEO in the age of AI
SEO in the age of AI is no longer just about optimizing for Google, but also about ensuring that artificial intelligence references your content when users ask questions about your industry. Generative AIs, such as ChatGPT, Gemini, or Copilot, don’t display a list of links like traditional search engines do; instead, they offer direct answers based on sources they consider reliable. To ensure your business is cited in these answers, it’s essential to structure the information clearly, using natural language and optimizing it for conversational searches. Additionally, the use of structured data (Schema Markup), especially in FAQ, HowTo, and Article formats, helps AI better understand and extract content.
Another key aspect of SEO for AI is authority the future of lead generation: trends shaping tomorrow’s strategies and digital presence. Artificial intelligence prioritizes credible sources, so it’s essential to generate quality, up-to-date content with trust signals such as inbound links from relevant sites and mentions in specialized media. It’s also advisable to optimize for Google SGE (Search Generative Experience), the new form of search that combines AI with traditional results, ensuring that content is easily indexed and recommended. In this new era, ranking in AI responses isn’t just a matter of keywords, but rather becoming a reliable and accessible source of information for these systems.
Can you rank in AI? Appear in answers provided by AI assistants
Yes, it is possible to rank for artificial intelligence (AI) and appear in the answers offered by search engines like ChatGPT, Google Gemini, or Copilot. Unlike traditional SEO, which optimizes for search engines like Google, SEO for AI requires structuring your content so that these tools can easily interpret it. To achieve this, it is key to write clear and precise information, using direct questions and answers, natural language, and well-structured content with lists and tables. Additionally, implementing structured fax database data (Schema Markup) in FAQ or HowTo format helps AI extract and present relevant information from your website.