This point is something that will require a lot of work and is very important. Many brands have yet to understand that it’s not just about offering a product, setting a price, and hoping people buy it. NO, today’s market is looking for experiences, emotions, and spain telegram data connections that connect them with a specific brand. They’re looking for a sense of identification.
Let’s look at the example of COCA-COLA. What emotions does it seek to generate and awaken in its audience?
Coca-Cola has always been very consistent in its approach: HAPPINESS, and it makes this very clear in all its communications, both in digital media and through BTL activations. Its consistency in this regard is evident, and it takes great care to generate emotions with its audience. It prevents consumers from having to make an effort to connect with the brand; it awakens emotions in them
and makes them identify with the brand and what it conveys.
By stirring emotions in the public, you can also explain why people are willing to pay thousands of dollars for a product—not because it’s necessarily the best, but because it makes them feel part of a group and that they have much more in common than simply being consumers of a product.
#3 Build loyalty | Loyalty
All brands strive to become a LOVE BRAND. That brand do we send personalized content based on use case? you wouldn’t trade for anything, that you’re loyal to because you like who it is, what it makes you feel, what it offers, the fact that it’s different. You simply identify with it and, without a doubt, you wouldn’t trade it for another.
Achieving this is the best option for any brand, since ultimately, brands are worth what they’re worth based on the number of loyal customers they have. For example, ROXY. Roxy’s audience identifies with the brand because of the emotions it evokes in them. They’re part of their TOP OF MIND, and the brand strives to always offer them THE BEST and a wide variety of products so they don’t have to look elsewhere. Girls can find almost anything to use in their daily lives, and they’re likely to think of no other alternative than this brand. This is how b2c fax they become LOVE BRANDS with loyal and happy customers.