There are specific rules for legal advertising and marketing established by the Brazilian Bar Association (OAB), which also apply to Instagram posts. Some of the prohibitions established by the OAB include:
Use photos or images that could be sensationalist or that violate professional ethics;
Use images of literary, artistic and scientific works without express authorization from the copyright holder;
Disclose fees inappropriately or in a manner that is not in accordance with ethical standards;
Making publications that could be misleading or that could generate unrealistic expectations in customers;
Disclose information about confidential
processes, clients or ongoing cases.
Furthermore, it is important vien lam other that lawyers avoid making publications that could be offensive, discriminatory or that could harm the image of the legal profession in general.
To avoid ethical or legal problems, it is that lawyers consult the OAB rules before making any posts on Instagram or other social networks.
Can a lawyer boost a post on Instagram?
According to the rules of the Brazilian Bar Association (OAB), lawyers are to use social to advertise their services and disseminate relevant legal content to the public. However, the OAB establishes use remarketing to boost your conversions some limitations for advertising on the internet, including the prohibition of boosting posts.
Boosting posts on Instagram can be a form of paid advertising, which may be unethical or unfair by the OAB. The justification for the ban is that advertising must be moderate and compatible with the dignity of the profession, in order to prevent advertising from harming the ethics and integrity of the legal profession.
You can check the complete code of ethics on the OAB website, through this link: Code of Ethics and Discipline . Article 39 and other rules regarding advertising in the legal profession are present on pages 23 and 24 of the document.
Instagram for lawyers: what can’t lawyers post on Instagram?
It is essential that lawyers are aware of the limitations by the OAB on advertising on the internet, including specific ao lists restrictions on the use of Instagram.
Furthermore, it is important that lawyers are aware of the rules of conduct on social , avoiding posts that could harm the reputation of the profession or that constitute a conflict of interest.
Therefore, when using Instagram and other social networks as advertising tools, lawyers must always act responsibly, respecting ethical principles and OAB rules.