With the growing need for a digital presence, many law firms have been looking for alternatives to create their own website without spending a lot of money. Among the options found, one of them is the use of free law firm websites.
However, despite it seeming like an economical and practical solution, it is important to question whether it is really worth investing in a free website for your company.
In this text, we will address the reasons why this option may not be the most suitable for a law firm seeking credibility and professionalism in the online environment.
In addition, we will talk about other important points for those who are considering including a website in their service promotion plan.
Why invest in creating a website for a law firm?
Investing in creating websites for lawyers is essential to ensure a strong and professional digital presence.
Nowadays, the vast majority of people search for information and services on the internet before making any decision. Therefore, having jonathan mckinzie your own website can be a determining factor in a potential client choosing your firm over others.
Furthermore, a well-structured and easy-to-navigate website conveys credibility and professionalism, which is essential for a law firm. For these reasons, investing in creating your own website is a way to strengthen the firm’s image and increase the chances of business success.
Finally, it is important to emphasize the need to comply
with the guidelines of the Brazilian Bar Association (OAB). The entity has specific rules that must be followed by law firms that wish to have a website, in order to ensure ethics and transparency in the information disclosed.
Failure to comply with how to ensure the quality of your company’s prospecting? these rules may result in sanctions and even ethical-disciplinary proceedings. Therefore, in addition to seeking a professional and quality website, it is essential that the law firm complies with the OAB requirements in order to guarantee its reputation and integrity in the legal market.
What should a law firm website have?
A law firm website must contain relevant information that is easy for users to access, and must follow the guidelines established by the Brazilian Bar Association (OAB). The following information must be included on the website:
Presentation of the office: description ao lists of the history, team, areas of activity and differences in relation to other offices;
Contact information: address, telephone, email and contact form to facilitate contact with customers;
Services offered: description of the services offered, such as consultancy, advice and judicial and extrajudicial representation;
Blog : space for publishing articles and news relevant to the target audience
Lawyers’ CVs: information about the academic background, specializations and professional experience of the firm’s lawyers;
Restricted area for customers: space reserved for customers to access information about ongoing processes and other relevant information.
The website must be easy to navigate, responsive and properly optimized for search engines in order to attract more visitors and potential customers.
Disadvantages of creating a free law firm website
While free website builders may seem like an attractive tool, they may not be the best option for law firms – and many other niches. Here are some of the disadvantages of free websites:
#1 Resource limitation
Many free website builders have limited features in terms of design, storage, customization, and more. This can result in an unprofessional website that is not functional enough to meet the needs of your law firm.
#2 Lack of technical support
Free platforms generally do not offer technical support to free clients, or even very slow service, which can make it difficult to resolve technical problems and demand more time and effort from the firm’s lawyers.