SberSeller implements special ecosystem projects — an important area for creating unique and non-standard
advertising solutions that are organically integrated into content. The sales house develops complex projects, carefully
selects relevant platforms, generates content, develops During the event the trigger messages for the audience, which are aimed at increasing the audience’s attention through innovative formats.
The sales house banner ads reach 51 million people During the event the
(The top 3 largest market players are Yandex, VK, SberSeller) and use targeting across more than 10,000 segments,
which allows showing ads only to interested audiences. Thanks to multifactor settings, the message is shown
exclusively to potential consumers, which leads to high engagement and memorability rates.
Social Networks: Telegram Ads, Perfluence and Bloggers as Part of the Trust Focus
Placing ads on the popular Telegram platform offers maximum opportunities for working with Telegram Ads,
including creating and promoting chatbots, as well as interaction through opinion leaders and targeted advertising
messages.
Among the new areas that appeared in SberSeller’s portfolio in 2024, Perfluence is presented – the largest platform
for working with bloggers, to which more than 500,000 influencers are connected. This allows clients to interact with
different audience segments and choose different payment models: CPP, CPA, CPC, and cover them at all stages of the
sales funnel. Evgenia Lysenko emphasized that bloggers are now a key tool for working with focus attention. People
carefully monitor the content created by influencers, trust it, and this allows for organically integrating brand messages, which makes them more effective and reliable for the audience.
Regional product “Cyclone” During the event the
During the event, the federal audience was presented with the first presentation of “Cyclone” – a new product specially
developed for effective reaching of mass audience in a specific region. This is a product for total audience coverage in
the regions, which includes more than 80 regions and 1350 asia mobile number list cities and allows to effectively capture the attention of the
audience in various subjects of Russia, adapting advertising communications to their specifics.
Technological Sales House Solutions for Brands in 2025
SberSeller also announced areas aimed at increasing the effectiveness of brand interaction with the audience. They are
based on data on changes in media consumption and the features of user attention focus.
Shoppable Ad. The new consumption trend is shoppatainment (shopping as During the event the entertainment)
This format combines video with a selection of visitor-to-subscriber tool relevant products, allowing users to immediately interact with the
brand’s offers. It already shows high results with up to 80% viewing and about 3% audience engagement.
Video advertising — reach of 64 million people
. In 2025, Self-service will be launched, which will phone list allow clients to independently purchase and manage advertising
campaigns, making the process more flexible and simple.
Sports Marketing. Taking into account the interests of the audience, SberSeller will launch a new direction, offering
advertising placement in sports broadcasts and active participation in thematic projects.