Whether you manage a shopping center or are in charge of achieving marketing goals for retail companies, you should know that gamification campaigns are your lifeline for getting that boost you need. Didn’t you know that? Well, keep reading, because I’m going to explain why a good gamification strategy can’t be missing from your marketing plan . We can go back to the origins of the human species to find the first behaviors related to gaming. Recreational activities have a high success rate (and are increasing every day), as we can see from the data on video game penetration in Spain. In 2021, more than 18 million video game users were registered, and according to Kantar.
Gaming has established itself as
One of the main entertainment activities. Gamification campaigns to achieve marketing objectives Shopping center users special database are diverse. Depending on whether they’re located in a big city, a tourist area, or a working-class neighborhood, we’ll encounter different characteristics that will require us to design campaigns tailored to each location. But while this is true, the use of playful dynamics will bring us guaranteed success in any situation we find ourselves in . Why can we affirm this so firmly? I’ll answer with several examples that will make gamification campaigns a pillar of your marketing plan from now on.
Through actions where the user
Must play to achieve a goal, a direct prize for participating. Or entering a sweepstakes, we help add value to our brand. In a why is this important? positive way, we draw the user into a world we’ve created. Our ecosystem, in which they must actively participate, which will greatly help improve brand awareness . If a user has played a game, had a good time, and won. A prize, they will recommend it to friends and family so they can try it too. If one of your goals is to increase your CRM contacts , this type of dynamic is ideal for you.
And if what you want is to increase
Your brand loyalty and engagement , you’ve come to the right place, because we’re going to look at some examples of gamification phone number list campaigns for shopping centers and retail, which will put your goals within reach. Contests are a great way to get our customers to become content creators . Competitions for the most voted photo, the funniest video, or the most entertaining micro-story help build community by.