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decade has since passed. Yet, banner ads are still prevalent in today’s changing digital landscape. According to the 2021 Internet Advertising Revenue Report, banner ads were one of the “most dominant” forms of advertising on the internet in 2020. Moreover, the report found that banner ads made up 31.5% of total ad spend in 2020 (second only to search ads).
Clearly, banner advertising is relevant. And while many of our findings from 2009 are still valuable today, new research has taught us some things we might do differently. Let’s take a look at what banner ads are, principles for effective ones, and if they’re a worthwhile way to promote your business.
How does banner advertising work?
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banner ads generate revenue for both the hosting website and the company placing the ad. The website earns money by charging the company in one of three ways:
- Per impression (how many people view the ad)
- Per click (how many people click on the ad)
- Per action (how many people take action after clicking, such as to sign up or make a purchase)
The companies placing banner ads usually do so to generate brand awareness, like the Dell ad example above. The ad invites readers to “learn more” and links to a landing page with more details about the product.
Banner ads are also ideal for retargeting campaigns, which target customers who have displayed interest in your product (such as viewing a product page or adding it to their cart) by showing them banner ads for the product on different websites they visit.
Is banner advertising worth it?
While banner ads thailand lists have proven effective in the past, are they still worth it? With mediums like email and social media becoming more of a focus, is investing in banner ads worth it?
The truth is, the overall effectiveness of banner ads has been decreasing. According to Marketing Insider Group, banner ad click-through rates have fallen to less than 0.1%. There are a few reasons for this:
- Bots – Automated scripts scour the internet and click on advertiser banners for various reasons, including attempting to gain revenue for sites that solely rely on banner clicks for revenue.
- View fatigue – Viewer fatigue is very real. Internet users feel so bombarded by ads that most have trained themselves to tune them out.
- Ad blockers – Internet users are sick of ads and go out of their way to download various adblockers to keep them out.