Home » Blog » Artificial intelligence and marketing uses and applications

Artificial intelligence and marketing uses and applications

It’s the buzzword, it’s the current trend, it’s… artificial intelligence (AI). The magnitude of its latest advances has made this technology leave no one indifferent. So much so that even the Royal Spanish Academy has chosen it as the word of the year 2022. However, AI is not a new concept, and it’s likely that we have all handled or interacted with artificial intelligence at some point . From the algorithm used by apps like Netflix and TikTok to tailor content to our tastes; to the chatbot that answers our questions when making an online purchase; to voice assistants like Alexa, which are already found in a surprising number of homes.

Furthermore at the business level

AI has been moving beyond the purely technological industry for years. Becoming incorporated into the processes and departments phone number list of companies. Across various sectors , beginning to perform tasks such as personalization, automation. Optimization, and data analysis, among others. In fact, as published by the National Institute of Statistics (INE) in. Its survey on the use of Information and Communications Technologies (ICT) for. The first half of 2022, 12.6% of companies in Spain with more than ten. Employees use some form of artificial intelligence , a figure. That will only increase in the immediate future.

So if she’s been with us all this time

What’s new that’s put her in the spotlight now? Well, the second half of 2022 was filled with the launch of new artificial intelligence tools for creating high-quality texts and images, accessible to any user and capable of website for a law firm. How important is it? being used for countless marketing and communication tasks . At Bannister Global , we’ve long understood that AI is here to stay, and professionals must stay ahead of the curve to leverage all the capabilities at our disposal to combine artificial intelligence and marketing. For this very reason, here we’ll present some interesting applications that can help us streamline processes and enrich our creative endeavors.

ChatGPT in Marketing

Content Automation Let’s start from the beginning: what is ChatGPT ? To answer this question, we will let him define himself. “ChatGPT is a phone number list language model developed by OpenAi. It’s an automatic language generation tool that. Can be used for a variety of tasks, such as text generation, question answering. Machine translation, dialogue generation, and content creation. It’s designed to understand human language and can generate natural-sounding, coherent text. ChatGPT can be used in a variety of industries, including information technology, education, entertainment, media, and customer service.” This tool, currently free, is ideal for professionals who have a task on their “To Do” list.

Scroll to Top