People don’t act on doubt.
Here’s a list of 10 questions your communication should answer to drive action:
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1 — “How is this different from everything else I ALREADY know?”
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2 — “What kind of benefits will I experience?”
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3 — “How long will it take until I see results?”
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4 — “Who is this for?” “Who does it serve best?”
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5 — “Why should I listen to you and trust you?”
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6 — “What is that unique component that guarantees denmark telegram data the results you promise?”
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7 — “What makes this solution better than the other options I know?
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8 — “Why is TODAY the best time to buy?
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9 — “How can I know it’s a risk-free decision?
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10 — “How do I get started?
Okay, now that we’ve got these three pillars in mind, I recommend using these points to perfect your pitch
1. Transform product features into benefits.
Make a list of all your product’s features and relate them to a benefit they will provide to your customer.
Remember that they must be relevant and “in their language.”
This is extremely important.
Make sure you know how they express and think about their own problems/challenges/desires
2. Define and know well the person you are speaking to.
It all starts here. Listening and understanding. Step 1 can only be completed if you know your audience wel
What are you looking for and
A very common and extremely important mistake is thinking that your product/proposal/idea works for everyone.
Being generic doesn’t help you sell.
Be as specific and personal as possible in your language and content.
3. Know your customer’s perception of similar products.
We call this “exposure to promise” analysis.
How aware is your listener/client of the promise of results you are going to make?
If it’s something you’ve heard a lot, it’s important to adjust the way you deliver it so that you don’t dismiss it or categorize it as “irrelevant or boring.”
That’s why it’s key to know your client/listener’s example strategy for an e-commerce business in bangladesh : opinion about your competition.
Remember that it’s all a matter of perception. The goal of detecting this is so you can find a way to differentiate yourself.
ATTENTION: different is not better. Better is subjective, different is not.
4. Tell a story!
Remember that the best stories resonate withemail data what your audience already believes, so you can make them feel smart and confident.