This is the major trend that B2B Differentiation brazil telegram data based companies should consider when choosing how to approach their marketing strategy.
Let me explain why: Differentiation based
As markets become more saturated and competition grows, audiences are also growing in maturity and sophistication.
That is, they are more informed and educated about what they really want and don’t want.
They are more demanding and aware of what they can get in the market. Differentiation based
There was a time when all information navigating the world of mobile phone number lists was reserved for corporations and a privileged few. Today, with the sheer volume of content available online, this is simply no longer the case.
And it’s understood that buyers go through 70% of their research and decision-making process before even coming into direct contact with the company from which they potentially want to purchase a product or solution.
Ultimately, what this creates is greater “resistance” to messages focused on features and benefits.
We’re used to hearing those kinds of messages. And they simply don’t grab our attention anymore. We’ve become impervious or “product-centric message-proof.”
Differentiation by features is becoming less effective, and I’d even say it’s dying, even in the B2B world.
Of course, every now and then a product comes onto the market that’s too good to ignore and simply breaks all the rules. We call that innovation. But it happens very rarely.
In most cases, B2B companies are all the same.
The surprising thing about the different players in each category or sector is their similarity: they offer virtually the same features. In other words, differentiation based on features no longer works.
Most companies also look the same and say the same things. Equality is the default for most companies today.
Similarity is the combined effect
that are too similar in their offerings, poorly differentiated in their branding, and indistinct in their communication. One would think that companies would focus on differentiation these days
Curiously, the opposite is true.
Since feature-based differentiation is a fleeting advantage, companies should compete by brand.
This is the new world we’re in, and to win, you need to know what your audience wants and how what you’re saying is reaching them. (This, by the way, is my agency’s value proposition.)
You compete either by innovation or by message
To understand this better, we need to understand email data that any company competes in the market either through innovation or messaging, and ideally, both.