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What Should Agencies Charge for Email Marketing Services?

A lot goes into running malaysia whatsapp number data
a successful email campaign. Surveying your clients’ needs is the first step needed before setting prices.

Agencies should consider factors such as:

  • Are you a new agency or one with a backlog of success? Clients will pay a premium for experience.
  • How many subscribers does your client have?
  • How many emails do they need to be sent per month?
  • What hosting and email management system are you using? Factor these prices into the project.
  • Who is working on this project, and how much do you need to pay them? This includes writers, designers, etc.

Email marketing services include everything from gathering email lists and integrating them into their website, to email template design and ongoing maintenance.

Hourly or project-based payment

You can’t set a price email marketing solutions for dealerships in rj
without telling clients exactly what you’re offering.

Not everything you offer will be for every client, and that’s okay. That’s why we recommend offering a variety of packages and a flexible approach.

Some clients prefer to be charged hourly. When you set an hourly rate, go through the project variables outlined above and break it down into an hourly estimate, along with estimated hours required to complete the project.

Make sure to lay it out crystal clear in your proposal, so the client sees exactly what they’re getting for their money, and also head off any scope creep further down the line.

Full-scope service

The 3rd pricing strategy thailand lists we’d recommend offering is a complete or deluxe package.

This means running the campaign from end to end — targeting clients who know and understand the value of a great email campaign and trust agencies to handle it for them.

This includes tasks such as campaign setup, list maintenance, creating and sending the campaign, plus reporting back on results. This type of package is great for agencies that are looking to get retainer clients.

Agencies need to take into account the variables of every client’s campaign and offer different levels of service to suit their needs and different price points.

And with the fantastic ROI plain as day, email marketing isn’t going away anytime soon. If your agency is looking to take email marketing strategy to the next level, Campaign Monitor is here to help.

 

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