How can you optimize philippines whatsapp number data your email marketing for your best holiday season yet? We’ve taken a look at what worked best in 2020 and analyzed how brands can apply these strategies in 2021. Plus, we’ve included some great holiday email examples to draw inspiration from.
Subject lines are the first barrier to email effectiveness. To drive holiday sales through your email marketing, your subject lines must be optimized for open rates.
One strategy is to use “power words” that mention things people are thinking about this time of year:
- Sales-driven: Hot deal, promotion, discount, savings, free shipping
- Timeliness: Order now, limited-time, today-only, last minute, Open now, Exclusive
- Holiday: Good cheer, 12 Deals of Christmas, Season’s Greetings
- Words of gratitude: Thank you, appreciation, your support
Promote Black Friday and Cyber Monday sales early
Cyber Monday how to regain control of your expeditions during peak season
is now the largest shopping day for e-commerce, with Black Friday in second place.However, recent years have revealed a trend of extending these single-day sales into multiple days or even weeks. 2020 accelerated this trend, with more retailers than ever offering week-long Black Friday or Cyber Monday sales, citing a desire to reduce crowds during the pandemic. So, with these big sales starting earlier than traditionally, brands should consider bumping up or extending their email marketing promotions as well.
Additionally, it’s reported that consumers who shop from your brand for the first time on Black Friday or Cyber Monday visit your website, on average, 41 days before the sale to investigate what they want to purchase.
Utilize last-minute deals
In 2020, 79% of thailand lists shoppers left their gift shopping to the final two weeks before Christmas. This means that brands should continue to promote holiday sales right up until the holiday to serve the last-minute shoppers.
Additionally, it was found that 64% of these last-minute shoppers intended to shop in person, possibly because they worried an online gift wouldn’t arrive at its destination on time. With this in mind, brands should promote last-minute sales, especially for in-person locations.
Alternatively, brands could take a cue from 100% Pure, which promoted e-gift cards as a perfect last-minute gift idea, since deliverability is instant.