End-to-end analytics is a comprehensive system for analyzing marketing channels and business as a whole. It complements traditional analytics from analytics systems and brings additional capabilities. Of all the end-to-end analytics services, Roistat stands out. In today’s article, we will look at its functionality and talk about its pros and cons.
End-to-end business analytics system Roistat
Today, one of the most popular end-to-end dataset analytics services is Roistat. Its name consists of the abbreviation ROI (Return of analytics from Investment). ROI is the most important parameter for any commercial project. It shows how much profit exceeds expenses.
The main task of the service is to evaluate the effectiveness of online business promotion channels – SEO, SMM, contextual a mckinsey survey found that personalized advertising, etc. The system takes into account a large number of indicators. Based on them, a report on the dynamics of key business indicators is built. Having compared the volume of investments and the results of promotion, the company owner or managers determine how much these or those channels pay off.
The creators of Roistat position their product hong kong ata not just as an analytical system, but also as a tool for increasing profits. The effect is achieved by reducing promotion costs and optimizing campaigns and sales funnels.
Roistat is not only a service for analytics from end-to-end analytics. It is also a powerful application system for solving related business and promotion tasks. This is possible thanks to built-in statistical and application tools.
Roistat Statistical Tools
Summary data monitoring
The tool allows you to visually evaluate the effectiveness of promotion or the efficiency of an advertising campaign. It presents key indicators in the form of diagrams and graphs for different periods and channels. They make it easy to identify weaknesses and strengths.
Detailing is possible for such popular channels as SEO, SMM and contextual advertising. Another important function is that the tool makes a forecast of the dynamics of parameters based on the available data.
End-to-end analytics
Collects statistics on all promotion channels into one database. After analysis, the tool displays visual information on more than 20 key analytics from business indicators.
The system takes business data from CRM. End-to-end analytics from Roistat has ready-made integration scripts with more than 20 popular CRM, including 1C and Bitrix24. Integration is provided using custom scripts.
Analytics generates charts and reports on the work of specific channels for different periods and indicators. The chart reflects both current and predicted data and events. It clearly shows how well certain moves met expectations.
Call tracking
The system performs comprehensive tracking of calls via marketing channels. For example, calls from managers are recorded. The service compares call data with transactions from CRM and evaluates the effectiveness of employees.
The promotion channels through which calls are received are monitored. The call history is maintained, including missed ones. You can connect the required number of numbers and keep statistics for each of them.
Multi-channel analytics
The full online path of the client is built from clicking on the company’s advertisement to making a purchase. The system is able to track effective channels even in the case when the client entered the site from several sources. But only one of them gave a conversion