However, the opposite oman whatsapp number data
occurred. Despite a global pandemic, the rate of increase of holiday sales between 2019 and 2020 was more than double the average year-over-year growth of previous years, exceeding predictions from the National Retail Federation.
This enduring upward tick in holiday sales illustrates that consumers have built lasting habits around holiday spending. Smart brands will respond accordingly. With a rock-solid holiday email marketing strategy, your brand will be in a prime place to grow holiday sales in 2021. Let’s take a look at how to develop that strategy, and analyze some holiday email examples.
Editor’s note:this post was updated for accuracy and freshness in September 2021.
Emails offer instant buying options
Last year, Forbes reported ship with confidence master that 2020 had accelerated and solidified a key holiday shopping habit: Buying based on discounts. This suggests that consumers are looking to take advantage of flash sales and instant buying options during the holidays.
One channel that is ideally suited to promoting such sales and “instant buys” is email. Email has instant buying options, with retailers able to include “Buy Now” buttons that take readers right into their cart.
Personalization in marketing is another effective trend that continues into 2021. Email, unlike social media or advertising, is one of the few marketing channels that offer ample opportunities for personalization.
The data shows that personalized emails improve metrics across the board, from an 8X improvement in click-through rates to 6X higher transaction rates.
Emails are made for our mobile world
Mobile shopping thailand lists
skyrocketed in 2020, with many people feeling uneasy about shopping in person. Techcrunch forecast that hours spent on mobile shopping would be up an incredible 50%, making 2020 a record year for mobile shopping.
With the pandemic still lingering into this fall, this trend toward mobile shopping is unlikely to waver for the 2021 holiday season. Moreover, the advent of better in-app shopping experiences from mobile-first social media platforms like Instagram. And, more recently, TikTok, seems to have cemented this mobile shopping trend.
Email is tailor-made for consumers who shop via their smartphones. Since 2019. More emails have been opened on mobile devices than desktop clients.