Want to know what trends will be in Russian e-come and Marketplace trends in China retail? Then follow the trends of marketplaces in China!
One of the obvious trends has become quick purchases during live broadcasts
, which are actively used by e-commerce platforms. For example, a similar tool is often used on Taobao.
The short video platform (Douyin, a Tik Tok analogue) also launched its own sales platform: buyers can watch a video and immediately buy the product. This is a great example of seamless shopping.
The process is implemented as follows: sellers cooperate with famous bloggers who demonstrate goods during live broadcasts. In general, the live broadcast industry creates a new industry, so many people earn money on it.
On e-commerce platforms, Chinese buyers watch the broadcast, brother cell phone list can immediately ask questions of interest and even ask the hosts to try on, for example, a jacket that is not yellow, but green. This technique greatly stimulates sales.
It is important to involve Chinese bloggers or simply charismatic people Marketplace trends in China
who are able to effectively broadcast. In this case, of course, it is worth starting from the promotion budget. Sellers are actively integrating streamers and bloggers into broadcasts.
What do they buy? Unique and unusual goods are very popular among the Chinese , which they buy emotionally, one might say, impulsively. These can the future of search engine marketing be plates, cups, figurines with a creative design, etc., although the residents of the Celestial Empire may have many similar things at home. The main thing is that it is 可爱 (keai – cute)
We’ve talked about buyers, but what’s going on with sellers?
Another unshakable trend is analytics.Marketplace trends in China
The Chinese love to analyze everything, calculate, calculate, collect data, build strategies and plans, do competitive analysis based on tables and diagrams. And all the software and tools specially developed for this are excellent assistants to maintain competition and offer customers new products.
Gamification is also becoming a relevant element not only in marketing, but also in e-commerce. The level of Internet penetration is growing, we spend phone list more and more time with gadgets, so companies are increasingly using various game tasks to engage customers.
So: the main trends of Chinese marketplaces are: Marketplace trends in China online broadcasts, unique content, analytics and gamification.