- Increase in fans/followers : The number of new followers/fans acquired over a given period.
- Number of comments : Number of comments mexico telegram data left on your posts or updates
- Number of shares : number of times your content was shared
- Number of subscriptions : Number of leads generated through your campaigns and social posts
- Website traffic from social media sources : Percentage of your website traffic that is referred by social media sites
Acquiring new customers
When you’re in a growth phase, you should keep an eye on new customer acquisition and the metrics that help you monitor growth. KPIs that measure customer acquisition include the following metrics.
- Number of new customers : The number of new customers acquired during a given period.
- Increase in new customers : percentage change in new customers compared to other timeframes
- Cost per new customer : The amount of money can you design logos that tell a story spent to acquire a new customer.
- Lead ratio : Percentage of leads that convert into paying customers.
Customer Lifetime Value
If you’re focused on marketing goals that relate to your current customer base and keeping those buyers and customers happy, consider these metrics.
- Number of repeat customers: number of returning customers
- Customer retention rate: percentage of customers who return
- Lifetime Spending: The average amount customers spend with a company over their lifetime.
Sales growth
When looking to improve your sales, monitor your revenue (the amount of income coming into your business) and/or the number of units sold. Both metrics will help you gain insight into whether your sales are growing. Monitor changes over specific time periods, as well as intervals throughout the duration of marketing campaigns or initiatives, to see trends and fluctuations. Below are some examples of KPIs to monitor for sales teams:
- Number of new lead calls : Total number of first sales calls completed by your sales department
- Number of closing calls : Total number of closing calls completed by your sales department
- Contracts Sent : Number of contracts sent to potential customers
- Conversion of new signed contracts : total number of b2b reviews contracts signed versus sent