We usually immediately think of white papers and extensive product and how-to guides. All of these materials are and will continue to be necessary to capture their attention, as in the B2B world, every detail needs to be crystal clear before deciding on a product or service. These aren’t impulse purchases; in fact, the conversion process can take years. However, we should provide lighter support material for several reasons. First, we need to capture attention before offering more dense material. Engineers, like the rest of humanity, receive a huge amount of information every day, so we must be specific.
A B2B company video explaining benefits
Or an infographic showing processes will be the best cover letter , whether sent through an email marketing campaign or on telegram database social media. 5. Thinking that engineers are alone You must keep in mind that in a B2B purchasing process there are always several phases and several people involved, so you will not only have to convince an engineer, but you will also have to help him or her convince his or her superior or the person in charge of purchasing within the company. Therefore, try to clearly define the different layers of information . Once again, focus on formats such as videos, posts that don’t delve into technical specifications, or infographics to convince.
These other professional profiles that
Your service or product is a good fit for them. Write with the answers each person in the company is looking for . While engineers the competitive advantage of bank branches in the digital age will want to know the “how” or the features of your product, less technical people will want to know the “what” or the benefits. What advantages does this product have? How much will it cost? What return on my time and money will it provide? The answers can help you create a preliminary outline of what you want to communicate and how. Keep in mind that a B2B purchasing process involves several stages and multiple stakeholders.
Make sure you cover the entire process
Supporting the various decision-makers with your content. These are 5 of the most common mistakes you can make when implementing phone number list your marketing strategy for engineers and technical audiences, but they are not the only ones. At Bannister Global , we have extensive experience that has allowed us to learn from mistakes and successes, which is why we can.