When a customer korea whatsapp number data avoids your products and newsletters it doesn’t mean they’ve dropped off the face of the earth. It just means you have to change your approach.
So how do you convert those once-loyal customers into rabid fans again? With smart use of win-back emails.
Today we’re going to talk about what makes a perfect win-back email; from eye-catching headlines and crisp copy to exit surveys and incentives.
A customer win-back email is a carefully crafted message sent to inactive customers. Inactive customers are those who haven’t purchased or interacted with you in a set period of time.
Timing is everything for these kinds of emails. Now, most businesses will recommend six months before you start implementing your win-back strategy.
What makes a good win-back email?
You put a lot measurable and sustainable results
of time and effort into building your email list.
And all because some of them have gone quiet doesn’t mean it’s the end of the road. Adopting a good win-back email strategy can help get your customer buying again.
There are several components to a solid win-back email strategy:
- Reach out and remind them you exist
- Craft an email title that’s impossible to skim over
- Make sure the copy is on point
- Incentivize them to buy with a discount or coupon
- Ask for feedback on where you went wrong with survey emails
- And finally, goodbye emails
Let’s dive right into some of the types of win-back emails you can send.
The survey email
Sometimes thailand lists a win-back email is as simple as just asking, “Hey, what’s going on?”. You can send a form asking them questions relevant to your business, and hopefully, get them to re-engage. This kind of email can also be sent when customers are unsubscribing.
Even if it’s an exit survey, it’s always important to have accurate data explaining why customers are unsubscribing so you can make business decisions about how to handle it.
Source: Really Good Emails
Take a look at this email by SeeSo.
- They kept the tone right, balancing on-brand humor well
- They kept it simple and on message with concise copy, and a clear CTA
- Plus they blended visuals seamlessly to support the message of the text
For more tips on the importance of survey emails, check out our guide here.